The company is currently rolling out our platform to over 5000 associates globally with an objective of tapping and enabling ideas around strategic focus areas which will ultimately enhance its competitive positioning and customer intimacy.
The genesis of this initiative dates back to 5 years, when the CEO involved a handful of his reportees to engage in defining the Strategy for the company. Over the years, the numbers of members in this group grew to accomodate diversity of views across levels in the organization. As the organization grew from 2500 to over 5000 people the need to scale this initiative across levels and well as different global destinations became evident. Even so, the Ideation was limited to few months in a year.
In order to scale this initiative, socialize strategic themes to a larger audience and invite ideas that could be stage-gated by leveraging a common platform to tap ideas on a continuous basis was becoming critical. That is when the customer chose Aikon Labs as their Idea Mangagement Platform Partner.
In the coming days the customer also intends to co-opt key customers and partners in the ideation process.
By socializing specifice themes or strategic focus areas, the company is now able to democratize the process of ideation across functional silos or geographical boundaries. Familiar social tools are being used by everybody to contribute, shape and finally execute the ideas. Over a period of time the company expects a significant increase in its innovation potential; something they could not have done by limiting the initiative to a “chosen few”.
